SOCIAL MEDIA
MARKETING
MEDIA
BRANDING
I LIVE AND BREATHE IT ALL

From ►small, local nonprofits to ►global corporate media giants and ►international consulting firms, I've taken on a dizzying array of roles to continuously increase viewership and revenues within the fluid, ever-evolving, and ultra-energizing media industry. 

Even before advocating a departure from top-down media as a media model visionary for what the Denver Post referred to as “the little station that could” (CPT12), I had a need and a knack for delivering the ultimate customer experience and creating the next generation of television, and I'm particularly proud of my role in:

► Strategically localizing content to successfully expand to 33 additional global markets.
► Identifying, cultivating, and mentoring top talent to lead departments of 4 to 22 direct reports.
► Guiding Fortune 500 multinational media orgs in localizing programming and marketing for international markets.

And with a fervor for marketing, I'm in my happy place when collaborating with creative services, digital communications, social media, and marketing team members to design oodles of ►promotions, ►integrated marketing strategies, and ►creative cross-platform media campaigns - from initial concept to production or publication.

And based on what I fondly refer to as my ►soak, ►wash, ►rinse, ►spin marketing process, I've garnered results time and time again by applying this approach to make marketing magic: 

First, we ►soak in the data.  We dig through the metrics, social media stats, Nielsen, demographic, psychographic, internal, and word-on-the-street research. 

Then, we proceed to collaborate with internal and external stakeholders in dissecting and scrutinizing that info during the ►wash cycle.
  
Next, we ►rinse, or refine, our ideas to turn them into plans and action steps that we ►spin out as final products ready for market premieres.

Now, can you blame me for living and breathing this stuff when my career is this much fun?

Let's connect!