MEDIA + MARKETING  

SOCIAL + BRANDING

CONTENT + COMMUNICATIONS

live and breathe it all

From small, local nonprofits to global corporate media giants and international consulting firms, I've taken on a dizzying array of roles to continuously increase impact and revenues within the fluid, ever-evolving, and ultra-energizing media industry. 

Even before advocating a departure from top-down media as a media model visionary for what the Denver Post referred to as “the little station that could” (CPT12), I had a knack for delivering the ultimate customer experience and creating the next generation of media, and I'm particularly proud of my role in:

• Strategically localizing content to successfully expand to 33 additional global markets.
• Identifying, cultivating, and mentoring top talent to lead departments of 4 to 22 direct reports.
• Guiding Fortune 500 multinational media orgs in localizing programming for international markets.
• And with a fervor for marketing, I'm in my happy place when collaborating with creative services, digital communications, social media, and marketing team members to design oodles of promotions, integrated marketing strategies, and creative cross-platform media campaigns - from initial concept to production or publication.

And based on what I fondly refer to as my soak, wash, rinse, spin marketing process, I've garnered results time and time again by applying this approach to make marketing magic: 

First, we soak in the data we dig up through demographic, psychographic, and word-on-the-street research. 

Then, we proceed to collaborate with all stakeholders in scrutinizing that info during the wash cycle.
  
Next, we rinse, or refine, our ideas to turn them into plans and action steps that we spin out as final products ready for market.

Now, can you blame me for living and breathing this stuff when my career is this much fun?