Media pro.
Builder.
Connector.

I’ve spent 20+ years helping organizations tell stories that matter — from film and television productions to broadcast schedules to streaming apps to international media events. I know what it takes to keep a team moving when budgets are tight, when the tech shifts under your feet, and when the community needs something real. I bring vision and strategy, sure — but also sleeves-rolled-up practicality and a belief that media should feel as alive and unfiltered as the people it serves.

Brad Haug is a public media executive recognized for reimagining content strategy, inspiring creative teams, and leading complex
digital transformation initiatives. As Sr. Director of Programming at Rocky Mountain PBS (RMPBS), he guides a $4M+ (including PBS dues) programming budget and leads a high-performing team of seven dedicated to creating inclusive, community-centered media experiences across Colorado. Brad partners closely with technology and data teams to shape content roadmaps, refine user experience, and deliver a seamless digital-first approach to public media.

Brad co-led the launch of RMPBS+, the organization’s Local Public streaming app, which exceeded its first-quarter goals by doubling installs (4K→8K), increasing average weekly viewing time from 2.55 to 3.28 hours, and growing app-based revenue by 50% through new memberships and underwriting partnerships. He has also restructured programming operations, consolidating nine statewide playlists into four, adding a new channel, and outsourcing key functions to reduce costs and secure 24/7 expertise. Known for energizing teams beyond the programming division, Brad has sparked renewed enthusiasm for content scheduling, curation, and promotion while pushing beyond traditional models to maximize audience engagement.

Previously, Brad served as Director of Programming at Colorado Public Television (CPT12), where he transformed a small but ambitious station into a leader in innovation and community-driven content. His former VP of Broadcast Operations praised his “ability to energize the staff around new programming and schedules,” noting how his vision reshaped operations and culture.

Brad also built a thriving international consultancy advising Hallmark Entertainment, Discovery Latin America, and BBC/Discovery ventures, and produced global brand activations in the lead up to the Rio Olympic Games. A frequent moderator and panelist at film festivals and public media events, Brad hosts post-screening conversations with creators and thought leaders, including panels for sensitive, award-winning documentaries such as the Oscar-nominated Porcelain War. He is deeply committed to building audience trust, driving innovation, and facilitating inclusive storytelling, working to ensure public media remains relevant, resilient, and community-powered in a changing digital landscape.