Strategist.
Advisor.
Connector.

I like organizations at the moment when the old playbook stops working.

That’s usually where the interesting work starts.

I’ve spent more than two decades helping media and cultural organizations navigate change — reading the market, finding the opportunity, making the hard choices and figuring out how to move.

Sometimes that meant helping Hallmark expand from three international markets to 36. Sometimes it meant advising media companies across Latin America on what would — and very definitely would not — translate from one country to another. More recently, it meant helping Rocky Mountain PBS rethink its digital future, launch a streaming product, reorganize operations and make smarter use of audience insight.

Different places. Different problems. Same instinct.

Read the room. Cut through the noise. Find the path forward.

I’m interested in the messy territory where media, technology, culture, audience behavior and business strategy collide — especially when an organization knows the old answer isn’t enough but hasn’t landed on the new one yet.

I see patterns quickly. I’m comfortable asking the awkward question. I like bringing creative, technical and business people into the same conversation and getting past the point where everyone agrees there’s a problem to the point where there’s actually a strategy.

And because I’ve spent a career operating inside the organizations I advise, I know the difference between a smart idea and one that has a fighting chance of surviving contact with reality.

Strategy should clarify the choices.

Good strategy creates momentum.

That is where I do my best work.

Brad Haug is a public media executive recognized for reimagining content strategy, inspiring creative teams, and leading complex
digital transformation initiatives. As Sr. Director of Programming at Rocky Mountain PBS (RMPBS), he guided a $4M+ (including PBS dues) programming budget and led a high-performing team of seven dedicated to creating inclusive, community-centered media experiences across Colorado. Brad partners closely with technology and data teams to shape content roadmaps, refine user experience, and deliver a seamless digital-first approach to public media.

Brad co-led the launch of RMPBS+, the organization’s Local Public streaming app, which exceeded its first-quarter goals by doubling installs (4K→8K), increasing average weekly viewing time from 2.55 to 3.28 hours, and growing app-based revenue by 50% through new memberships and underwriting partnerships. He has also restructured programming operations, consolidating nine statewide playlists into four, adding a new channel, and outsourcing key functions to reduce costs and secure 24/7 expertise. Known for energizing teams beyond the programming division, Brad has sparked renewed enthusiasm for content scheduling, curation, and promotion while pushing beyond traditional models to maximize audience engagement.

Previously, Brad served as Director of Programming at Colorado Public Television (CPT12), where he transformed a small but ambitious station into a leader in innovation and community-driven content. His former VP of Broadcast Operations praised his “ability to energize the staff around new programming and schedules,” noting how his vision reshaped operations and culture.

Brad also built a thriving international consultancy advising Hallmark Entertainment, Discovery Latin America, and BBC/Discovery ventures, and produced global brand activations in the lead up to the Rio Olympic Games. A frequent moderator and panelist at film festivals and public media events, Brad hosts post-screening conversations with creators and thought leaders, including panels for sensitive, award-winning documentaries such as the Oscar-nominated Porcelain War. He is deeply committed to building audience trust, driving innovation, and facilitating inclusive storytelling, working to ensure public media remains relevant, resilient, and community-powered in a changing digital landscape.

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